Social awareness campaign(s) for a small vegan-only meditative retreat / bed & breakfast on the northern tip of Hawaii's Big Island. Thanks in part to the success of the promotional campaigns, ABH was sold to an investor. They're still deciding on the resort's new direction.
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Style & Brand Advocacy social campaign_A
Style & Brand Advocacy social campaign_A
Style & Brand Advocacy social campaign_B
Style & Brand Advocacy social campaign_B
Style & Brand Advocacy social campaign_C
Style & Brand Advocacy social campaign_C
Total Vegan Experience Social campaign_A
Total Vegan Experience Social campaign_A
Total Vegan Experience Social campaign_B
Total Vegan Experience Social campaign_B
Total Vegan Experience Social campaign_C
Total Vegan Experience Social campaign_C
Logo Design for new work space at ABH
Logo Design for new work space at ABH
Social promo for a new shared workspace on-site
Social promo for a new shared workspace on-site
Social promo for a new shared workspace on-site
Social promo for a new shared workspace on-site
Brand refresh social campaign_A
Brand refresh social campaign_A
Brand refresh social campaign_B
Brand refresh social campaign_B
Brand refresh social campaign_C
Brand refresh social campaign_C
Room Promotion Campaign_A
Room Promotion Campaign_A
Room Promotion Campaign_B
Room Promotion Campaign_B
Holiday booking promo / social media
Holiday booking promo / social media
Task: Develop a series of social campaign messages, with different leads appealing to different audiences. Role: Copywriter & Designer on posts, social ad placement, message boosting, while building audience share